Today we’re thrilled to announce our partnership with Trevor Lawrence, a generational talent and top prospect in the upcoming NFL draft.

This partnership marks the first endorsement deal ever in which a significant signing bonus has been paid entirely in cryptocurrency. The bonus was deposited directly into Lawrence’s Blockfolio account and included Bitcoin, Ethereum and Solana.

“I’m really excited to be joining the Blockfolio team. When it comes to my crypto portfolio, I wanted a long-term partner in the space that I could trust.” — Trevor Lawrence

In case you’re not familiar with Trevor yet, here’s the details: In a…

Community contributions to the FTX Foundation have vastly exceeded expectations.

Early last week, FTX announced the FTX Foundation.

One of the lesser known facts about the team at FTX is their interest in high impact global philanthropy. The only mention of it on their website until recently was a small line on their about page that said “FTX was founded with the goal of donating to the world’s most effective charities. FTX, its affiliates, and its employees have donated over $10m to help save lives, prevent suffering, and ensure a brighter future.”

During our acquisition discussions, we learned not only about this commitment, but also about the team’s interest…

Earlier this week, FTX announced their Foundation. They’ll be contributing 1% of trading fees to charity and a big part of that will be allocated by the users whose trading drives the fund.

We’re incredibly excited to join them on that mission, and to kick it off, we’re live with a poll in Blockfolio right now asking you for your perspective on who the first donation should go to.

Here are the first set of organizations.

1. ACLU | The American Civil Liberties Union fights to defend and preserve the individual rights and liberties of Americans.

2. AMF | The…

Blockfolio has been here for many moons.

Back when we started in 2014, we just wanted to build something for people like us — people who saw the potential of bitcoin and the new industry it was unleashing and needed a better way to keep track of it all.

As the years went by, we got clearer and clearer in our mission: to build products that make crypto easier and more accessible to everyone. This is a financial and social revolution; we shouldn’t leave some people behind because the UI is too complicated.

Over time, that meant adding new features…

Blockfolio is thrilled to announce that we’re joining forces with FTX. As part of that announcement, we’re also excited to share that later this year, we’ll be launching a retail trading experience.

With this note I hope to share just a little about how we got here and where we’re headed.

With hundreds of millions of page views per month, Blockfolio has built one of the most engaged apps in crypto.

We’ve been able to do this for a few reasons.

The first is that right from the beginning, we have been laser focused on the quality of the user…

Yesterday was one of the craziest days in the roughly two decade history of social media.

Here’s what happened.

In the late afternoon/early evening of July 15th, 2020, a number of prominent crypto Twitter accounts all tweeted the same message at roughly the same time.

Before long, it wasn’t constrained to crypto. Elon Musk, Bill Gates, Kanye West, Barack Obama, Jeff Bezos — everyone, it seemed, was doing crypto giveaways.

One of the unique features of bitcoin monetary policy is what is known as the ‘halving.’

Every four years, the size of the reward for successfully mining a block is reduced by 50%. This is the mechanism by which the speed of issuance is reduced over time until the entire 21 million hard-capped supply of bitcoin is issued. The previous two halvings preceded bull runs, leading many members of the community to view the event with significant anticipation.

This year’s halving halving is right around the corner and the excitement is palpable. Between a return of mainstream media coverage, hash…

In the last few months, we’ve shared our philosophy around advertising in crypto which we call “value ads.” In short, we believe that advertising doesn’t have to be a negative experience distraction, but can be another great way to highlight projects contributing value to the crypto space.

Some of you may have noticed that this week, some of our ads aren’t from token projects. Our latest “value ad” is providing exposure for the #cryptoCOVID19 alliance. …

A few weeks ago, we shared our philosophy around marketing in the cryptocurrency industry, which we call “value ads.”

In short, we believe that our highest mission is to provide value for both our users and the token teams they’re excited about. This means that we focus all of our marketing partnerships on teams we believe are committed to the long-term and are themselves working to diligently advance the space as a whole.

With that in mind, we’re thrilled today to announce a new marketing partnership with Solana.

Solana is building a global permissionless operating system. It is designed for…


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